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Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature Literature Review on Consumer Buying Behaviour: Consumer behaviour has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units (Jacoby, Johar, )”. As a result, Consumer Behaviour helps businesses to comprehend and identify the factors that influence the decision making (PDF) CHAPTER TWO LITERATURE REVIEW The concept of consumer buying behavior Home Econ Consumer Economics Consumerism Preprint PDF Available CHAPTER TWO LITERATURE REVIEW The concept of
Literature Review: Word of mouth is a powerful weapon in the hands of marketers, it was defined at by Arndt as exchanging information between users and nonusers of a certain product or service, at it was defined by Harrison-Walker as "encompasses both the roles of communication between consumers- information flow, and interpersonal influence in · Our review, which evaluated more than 1, articles published across five key journals, provides a descriptive snapshot of the status of consumer behavior research including the most dominant topics based on Helgeson et al.’s () framework and methodological and analytical approaches, in addition to citation statistics of the reviewed consumer behavior Literature Review. The following literature review will critically analyze the theories associated with the research topic. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes. The author has found a variety of academic
Literature Review on Consumer Buying Behaviour: Consumer behaviour has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units (Jacoby, Johar, )”. As a result, Consumer Behaviour helps businesses to comprehend and identify the factors that influence the decision making From the review of literature one of the factor influencing the buying behavior is the after sales service. If after the purchase and usage of the product the customer is fully satisfied, then the customer will again intend to buy the product more and will Consumer behavior is the study of the processes involved when individuals or groups select, buy, use and dispose products, services, ideas or experiences to Estimated Reading Time: 11 mins
about the behaviors and shared beliefs of a specific group of people. Since this method is less controlled and more interpretive, it is easier to draw conclusions from the responses. Consequently the responses from the questionnaire were used to gain an understanding regarding the impact of social media on consumer buying behavior · Consumer behaviour is mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service (Batra & Kazmi, ). Similarly Engel (et al, ) refers consumer behaviour is the action and decision process of people who wants to purchase goods and services for personal · There are four main psychological factors that affect the consumer buying behaviour. They are motivation, perception, learning and beliefs & attitudes. (Stavkoa et al, ) Motivation: Different consumers have different motivation to satisfy their needs. Some may be instant or some may be delayed
According to Engel, Blackwell and Miniard (), consumer behavior is defined as the study if individuals or groups in obtaining, using and disposing of products and services, including the decision making process and the processes preceding the behaviors following it. Consumer behavior can be explained on a macro level and the micro level views · Purchasing behaviors. In consumer behavior models, purchasing behavior is the output of the model. This output is generated by selecting products and places or points of purchase. During the pandemic, these two behaviors were central to consumers’ strategies to ensure their own well-being consumer buying behavior.. The study included secondary data collected from different sources such as journals, books, magazines etc. The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. Key Words: Consumer buying behavior, cultural, social, personal and
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